Get serious about staff cycling to work. Introduce real incentives.
Research by NESTA has shown that people will get serious about cycling to work and for short journeys when the right incentives are put in place.
We would need to find real financial incentives, like a bike user allowance - perhaps a cash payment in exchange for giving up your parking pass? We would also need to properly invest in shower and clothing drying / storage facilities. The current SCC facilities are too small and not well planned.
This idea is different because it acknowledges that we will need to nudge people's behaviour and make it much easier to cycle.